Better goods for a better future.

Goods, gifts, and bulk refills for plant and planet lovers.


Field Day: A Better-Earth Market was born out of a desire to make sustainable choices via minority small to midsized companies more available to our local community in the Chequamegon Bay area of Wisconsin. 

Founder & purveyor Rachel Carpenter is no stranger to the sustainability in commerce realm, as she created skincare brand Good Flower Farm with a similar pursuit in mind in 2014. Now, nearly ten years later, Field Day emerges as GFF's sister project to spread the good news of sustainability in a new way, focusing specifically on the local community in and around Bayfield, Wisconsin.

We are a zero waste wellness and bulk refill shop, focusing on environmental sustainability and conscious sourcing. We offer products from reusable paper towels to kombucha and organic popcorn to natural perfume and nail polish. We have something for everyone, and we hope you join our quest for a better future.